Hosted by EAFIT University (Colombia)

In Association with
Bath Spa University (UK) 
University of Vic – Central University of Catalonia (Spain)
Bournemouth University (UK)
Three Day International Conference:
11th, 12th and 13th October 2017
Medellin - colombia

Confirmed Keynotes:

Carlos A. Scolari

Dr Carlos Scolari is PhD in Applied Linguistics and Communication Languages Università Cattolica di Milano. Professor at the University Pompeu Fabra. He is a communication researcher expert in digital media, interfaces and communication ecology. Building on the tradition of the theories of mass media, since 1990, he has been dedicated to studying new forms of communication arising from the spread of the World Wide Web.

Dan Hassler-Forest

Dan Hassler-Forest has a background in film and television studies and English literature. He worked for several years as a lecturer in Media Studies and English Literature at the University of Amsterdam, where he defended his dissertation on the ideological and ideological aspects of superhero films after 9/11. He is an Assistant Professor at Utrecht University.


Dr Matthew Freeman. He hold a PhD in Culture, Film and Media at the University of Nottingham and an MA and a BA (Hons) in Film and Television Studies, both from the University of Warwick. He is the Director of the Media Convergence Research Centre at Bath Spa University (UK)

William Proctor

Dr William Proctor is Lecturer in Media, Culture and Communication at Bournemouth University, where he primarily teaches on BA English and BA Communication and Media degrees. His research interests include transmedia storytelling, adaptation, reboots, franchising and audiences.

about this conference

In an age where the distribution and sharing of content across multiple platforms is increasingly accessible – and the attention span of audiences even more divided as a result – transmedia has emerged as a key strategy for engaging audiences across media. Much has been written about the role of transmedia in a Hollywood context, with scholars defining forms of transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins 2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012), with others exploring the related roles of transmedia fans (Hills 2015; Booth 2016) and models of transmedia brand advertising (Freeman 2015; Tenderich 2015). And yet different countries, cultures and peoples around the globe are now beginning to define increasing uses for transmedia, adapting this phenomenon in unique ways to different cultures, communities, businesses and industries – be it in sectors of film, television, publishing, journalism, leisure, radio and beyond, emerging in arenas as diverse as creative writing, museums, apps, activism and education.
With this in mind, the Transmedia Earth Conference aims to internationalise both the study and the practice of transmedia by providing a global platform for showcasing and exploring the many manifestations of contemporary and historical transmedia around the world. The conference benefits from a network of international partner institutions, and the inaugural conference – hosted by EAFIT University in Colombia – seeks to map emerging understandings of transmedia and global convergence cultures. 

proposal topics

We are interested in hearing from both scholars and practitioners about research that examines emerging contexts and meanings of transmedia as well as from interested parties about cutting-edge industrial and technological shifts related to media convergence. We invite proposals for both formal presentations and performative, digital or video based works. Proposal topics may address, but are not limited to:

Transmedia storytelling and writing

branding and marketing

apps and online games

web series and mobile deviceS

politics and education

heritage and leisure spaces

Transmedia distribution and activism

as a transnational phenomenon

audiences and fandom

Transmedia documentary and non-fiction

Conducttr’s Adaptive Storyworld Challenge

Your mission, should you choose to accept it, is to take an audience on a decision-based immersive adventure. While on this adventure, you must communicate an altered reality that changes based on the audience’ past and present decisions and interactions.

The adventure could be a single-player or multi-player experience lasting no more than 30 mins and must take part in the physical world – in a classroom, a park or somewhere else.

“Altered reality” means a storyworld, fact or fiction, that’s not in the target audience’ everyday experience and deliver it in a way that allows that audience to believe they’re now living in this storyworld.

Are you ready for this challenge? Click below
Conducttr’s Adaptive Storyworld Challenge

organising committee

Developed by Matthew Freeman (Bath Spa University) and William Proctor (Bournemouth University), the Transmedia Earth Project aims to investigate the workings of transmediality within and across national production cultures, in turn helping to reshape the future of transmedia studies.

The Transmedia Earth Conference is a formal collaboration between the Media Convergence Research Centre at Bath Spa University, UK; the Department of Social Communication at EAFIT University, Colombia; the Centre for the Study of Journalism, Culture and Community at Bournemouth University, UK; and the Konekto Research Group at the University of Vic – Central University of Catalonia, Spain.